We are regularly called upon to evaluate information and advertising aimed at various parties in the health sector:
These studies help position new additions to the therapeutic arsenal in the complex world of prescription drugs and the different approaches to treatment.
Along with technical documentation in pharmacology, the sources consulted are the specialists and users concerned, through face-to-face interviews in a one-to-one or group context.
It is essential to obtain “live” information in a field where interactions with other parties, patients and technical personnel. Implications for sales representatives are also covered.
Areas of investigation include all medical specialties, general practice and broader bio-psycho-social projects that also look at the medical approach itself.
